But man, is that girl just the ultimate in publicity spirals! You don’t have to like her (and I seriously do NOT) to appreciate the business aspects of what she is doing. Set aside any sense of morality and ethics, and you are left with an amazing PR juggernaut.
BUT WHY? What makes this girl hot property – she hasn’t done anything wonderful, has not cured any illness, not a figure-head for charity, has no obvious talents apart from talking up her own worth and shopping……. But that is the key, in this age of consumerism it’s all about swagger isn’t it. About talking up your self-worth, people will listen and believe, especially if you are a pretty young thang.
She was clever enough to see the opportunity and grasp it. To make her life a talking point, to become (scarily) an aspirational icon for so many young girls. She gets an engagement ring with a diamond large enough to get Greece out of debt, and millions clamour for the same ostentatious design. Cudos to Kim – she’s living the good life and the endorsements keep rolling in!
It’s all about the “look at me, look at me”…….the brag factor…… gees I wish I could afford to have her talk about Toldyah LOL, or any other celeb for that matter. Would love to get a comment from Ruby Rose (love her) who is to my mind an ethical, and aspirational member of Gen Y! Anyway, enough dreaming of exxy Toldyah publicity stunts, I need to be thinking handy cam and a secondhand tent rather than celeb status!
Back to my story – publicity these days is about affirmation of self-worth – so I need to find a way to use that……… make my daughter the next KK….. hmmmmmmm – can a 3-year-old pull that off? She’d have to fight Suri Cruise for the title – probably an easy win against a princess who is sadly locked in her ivory tower 24/7, but still!
Or I could surreptitiously send out a sex tape and be famous……oh wait – you have to be famous first, then do the sex tape – damn. Can I catch the post in time……
Ohhhhhhhhh – I’ve got it – have Arnie Schwarzenegger’s love child. Brilliant move! No? Someone did THAT already, are you kidding me? Hmmmmmm – this is harder than I thought. I’ll have to think a bit more about this marketing strategy. I’ll get back to yah!
So if you are a regular you will have noticed something today. We had a make-over! Yep, we did a spring clean. We stripped off the old shell and started again, like a butterfly emerging from the cocoon.
Here we are – shaking our wings, and testing the currents, taking a breath and getting ready to jump off the twig of safety and attempt again to get a good thing going! In business land it is called pivoting, moving your biz from one focus to another in an attempt to find a more successful pathway. Luckily I specialise in change management in my day job as a Quality Assurance Manager so it was fun to do.
It’s a sad goodbye to the old Toldyah, the concept just didn’t find any traction, and without that I couldn’t bootstrap it well enough financially to continue. I will watch with interest to see which US group picks up and runs with a similar idea in the future, because it will be big.
So what now? Well, my passion is all about customer satisfaction, and about consumers talking to consumers – that has not changed! So Toldyah is still about product reviews – and yes, it will focus on videos, they just provide so much more info than writing. There will be an App when I get the money together sometime next year. The biggest change – it’s about service and reviews based on everyday household items and activities. Cosmetics that worked, cleaners that cleaned, restaurants that served food fit for a king. And of course – the experiences that weren’t quite so successful.
Toldyah’s metamorphosis is about becoming a 2 (or more) way conversation between consumers to help make better decisions.
BY CONSUMER, FOR CONSUMER.
Review based on application in true conditions, with real life uses, not those defined as “normal” by manufacturers or paid review companies. We can help each other to choose purchases wisely, and save our money. People will also be able to request particular reviews if they can’t find what they need and we will find someone in the community who can fulfil the need!
In addition to the above, we will provide suggestions on common everyday problems that have worked for us and help people understand technical instructions or needs through field experts (currently we have medical, pharmaceutical, mechanical and electronic experts on hand, with more joining as our name gets out there) – so ask away whether it is about the right service, part or solution!
In light of the change, so to has our motto – it is now:
Ask, tell, communicate.
Vid reviews will start ASAP – so please send through requests and start your own reviews! You can upload to YouTube and send me the links, or put links on our Facebook page for uploading on this page.
Cant wait to start asking, telling, and communicating with you!
Yes – she’s back – I hear you all cheering – woo hoo! Apologies dear readers, I’ve been MIA, leaving you breathless in anticipation of my next commentary.
Fear not – I am back.
Not that I went anywhere – just busy preparing to return to work. And getting things organised for some other plans I have *wink*
But I see there has been plenty to keep you all amused in my absence, I mean, politics around the globe is one giant sitcom if nothing else. It’s a wonder that one of the major networks hasn’t snapped up an option on the Aussie parliament for a series: Wheel of National Fortune – the way our pollies perform there would be a number of Oscars awarded! And now, the award for the best performance of a politician looking like they give a damn goes to………. gee – just too many to pick from isn’t there!
Then we have the financial situation, geeeeeees, talk about gambling with people’s loves to get your jollies. How many pensioners have been nuked? How many homeowners are about to be destroyed as they lose their jobs? Will Aussies survive intact again, or is our luck all used up? Scary times.
On a brighter note, I have been spending time playing with some news toys – a Panasonic TZ20 (after hubby bounced the TZ7 on the concrete – note to all, they dont bounce so well). It’s pretty cool actually, gorgeous HD vids even on hubby’s high-speed RC helicopters. They’ve improved button placements and the touch screen is so cool! And it’s so small it fits in my handbag without having to remove the kitchen sink – RESULT! Also a Kenwood Chef……….oh so yum – a dream of mine I inherited from my mum. So proud to have one now! Have been whipping up pavs, garlic aioli and superb frozen daiquiris by the tonne LOL. BTW – will put my recipes on a new recipes tab above – will add pics next time I make them – so probably some time tomorrow LMAO.
Also had some good and bad customer service experiences – Qantas had me on hold for 20 mins for picking up my call but redeemed themselves with above and beyond service, whilst Three again disgraced themselves with dodgy, uncaring service that left me feeling a little bit dirty.
I also wrote a piece about rescue animals for an RSPCA PR activity – we own a rottweiler who was a rescue dog and I feel it is important for all people to understand how important it is to rescue animals wherever possible. You can find it HERE. Please consider a rescue animal when looking for a new companion – save a life. And please support local shelters – Renbury, Lost Dogs Home, RSPCA.
As for Toldyah, its at a pivot point – we need to bootstrap it for a while now as I concentrate on getting and settling into a new job, and then I will take the time to decide what I want to do with it long-term. If anyone has thoughts I would love to hear them – please let me know via the contact form in post below. For now we’ll stick to customer reviews and perhaps focus more on smart phone access as money allows us to develop apps.
So – if you know of someone who needs a QA Manager/Food Safety Specialist for long or short-term projects feel free to drop me a line!
On November 5 the world as we know it will END. Get your affairs in order people. Stock up your Farmville larders. Gather to ye all yon friends and get real life contact details for them.
FACEBOOK IS GOING TO BE DESTROYED.
Ok now – stop panicking….. it’s ok. We will go on. Make no mistake, it will be difficult. There will be no status updates. No sharing stupid viral YouTube vids of kittens fallen off the lounge. No tagging pics of mates vomiting at 4am after too many mimosas. And to contact a friend you will in fact make the effort to phone or text, or scarier still – catch up in real-time.
All right, all right, STOP hyperventilating – it will be fine, you will learn to deal with it.
Anonymous have apparently decided FB needs to meet oblivion (oblivion of course has already met Facebook – that’s why it’s so boring). Anonymous say “prepare for the post-Facebook reality”……… Oooh – scary.
Tremble in your boots people. Why can’t they do something useful and take down the bank holding my mortgage LOL. Or the electricity companies accounts departments – now THAT would make us all happy.
Anyway, back on topic – I have great news! All the Facebook addicts out there who’ve marked Nov 5 with a big black cross, DO NOT FEAR! All ye FB sinners, REPENT & REJOICE for Toldyah is your saviour! We will lift you up from the desolation of the Anonymous FB wasteland and turn your eyes to the righteous path.
Toldyah will soothe your soul, allow you to upload vids to talk to one another, feed you your daily ration of electronic data, and all without the mega goliath attitude of sucky old FB.
So come visit our lil start up – and if you want to know more, I am looking for a Tech Co-founder and financial partners….please use the form below to contact me!
Perhaps Anonymous can lend me some money?????????
Stay strong people, we shall prevail.
Every thought about what goes into making a business name up? Probably not, although the whole iSnack 2.0 debacle does come to mind……. Choosing names is a critical success factor for any biz and can take months to decide. These days it is made even more complicated as you have to find domain names to match. It seems every US word under the sun has been registered, leading to some very odd choices for emerging start ups! Wakoopa, Frengo, Squidoo or Meebo- just to name a few!
Of course some choices are just bad, especially when combined to make a domain:
- Looking for a pen? try Pen Island at http://www.penisland.net
- Italian Power Generator company… http://www.powergenitalia.com
- Mole Station Native Nursery: http://www.molestationnursery.com
- First Cumming Methodist Church. Their website is http://www.cummingfirst.com
- Art designers: http://www.speedofart.com
- Holiday in Lake Tahoe! http://www.gotahoe.com
Others start out bad but become accepted and their weirdness or boringness forgotten – iPad (ummm, yeah, women around the world shuddered at the thought of unmentionable ladies products) and Facebook (yawnnnnnnnn).
Then there are the brilliant naming strategies, like Shagbook. It’s a matchmaking site of course. LOVE IT – the name, no idea about the site LOL. Facebook doesn’t love it though. Like Teachbook before it, they are picking up their massive hammer to pummel the startup into nanodes. Why? ‘cos the name may bring disrepute to Facebook!!!!!!! Oh come on – stop being so utterly and completely BORING Facebook – loosen up mate. Take a chill pill and grow a sense of humour (for note – Apple – YOU too can take this advice – leave off all the courtroom drama and get back to making life interesting – you will actually make MORE money THAT way).
In fact, the big biz trend setters are becoming remarkably snoozeworthy these days aren’t they. Being a Goliath seems to make you too conservative, you lose touch with the edge. Must be all the bean counters that infect such organisations in their grey suits and balding heads. All hail the mighty dollar, we must gather you to us, we must not spend, but we must snatch you from competitors and customers by the truckloads. The problem with these guys is that the only place they get creative is in the books. They can’t see the need to innovate to remain a market leader, especially in this technological age. 3M learned this error a few years ago when appointing a CPA to the top job – cut spend on innovation, in a company that is all about innovation, and then watched the biz nosedive in a free fall for 2 years. They are still recovering!
Note to Facebook, you are becoming truly awful. Forgot to remain relevant and novel whilst figuring out how to extort ridiculous money from businesses for advertising campaigns that don’t work. Google plus is a much better option, interesting and a bit different. Just needs to get to the tipping point and FB is going to slide into the abyss – whilst all those balding grey suits try to jump ship and go destroy the next rolling stone.
And Apple – ah Apple – so successful, but so controlling. Buying an Apple device is like having dad in control of your life forever. They assume you will be naughty so constrain everyone within an inch of their lives to prevent the tiny minority of innovators that find ways to do “stuff”. The latest – cameras will be disabled at functions like concerts so people can’t upload the event live to the net. WOW – if I want to record a memorable moment of my mates and I screaming at Bon Jovi I can’t. Talk about draconian steps to crush a small problem – instead you could have just prevented uploads by blocking signals, and if artists are concerned about uploads down the track (they shouldnt – its advertising) then they can utilise lighting strategies to prevent video viewer comfort – derrrrrrrrrr! No soup for you…… and no Apple for me!
It’s the little people who are truly innovating and pushing the envelope – because they need to, to compete and be noticed, but also because they have the freedom to do so. Biz like Toldyah are looking at the future.
I was just asked by a journalist for a quote on starting up a biz as a woman……… thought about it for a while and came up with this as the most relevant comment I can make from where I currently stand in the process:
A successful startup is about finding the fortitude to keep butting your head against the barriers even when everyone else has turned away, keeping strong to your vision whilst taking onboard the criticism, and remembering why you wanted to start in the first place. Hard work, long hours, and a happy outcome.
In other words – stand back up every time you get smacked down, learn to say “yes, but,” and keep your eye on the end prize – a better life for the family.
Of course – I don’t have the happy outcome at the mo…….. In fact, we’re so far into boot-strapping that I am going back to work to make ends meet. So Toldyah is about to become after hours only for a while. But that’s ok – adversity breeds success they say – so the universe must be breeding a humongous win for me – woo hoo!
I am busy butting my head against the barriers, and having people turn away, unwilling to help. I’m trying to get people to see what I can see. All entrepreneurs with novel ideas go through this stage – some for a long time. iPad………how many laughed at the time???? I did! Just wish I had Steve Jobs money behind me!
The problem is getting the money people to understand why this will work. How 2 years from now everyone will be using video as the means of communication rather than text – WHY CANT THEY SEE THAT????? It’s a no-brainer. Already there is movement for using vid – so many comps and promos out now, Google plus chat, Facebook/Skype chat……. am waiting for Murdoch’s Illegal Chat app to be released – the vid you make when you don’t know your being taped!