Branding……..it’s one of those intangibles that can make or break a business. Imagine Nike – without the logo and saying. What about McDonalds – my 2-year-old sees those golden arches and says chippies (I am a bad mother, I know)…… or Victoria’s Secret and those saucy lingerie designs on heavenly bodies (Oh no, I’ve lost the male readers now – COME BACK guys, there are more scantily clad women later in the blog!)
Brand is everything. It tells everyone who you are, what you offer, and how you offer it. It reminds people of your offerings – a simple colour purple apparently means Cadbury chocolate (after that nasty court case anyway) whilst a ribbon device screams Coke…. Oh, wait a minute, Mmmmmmmm – chocolate.
Not just businesses and products are branded either – Paris Hilton, perhaps the biggest brand in semi-human form (Barbie can’t be completely human, too much plastic fantastic going on), Princess Diana, and now increasingly, poor cousin Kate (Duchess Catherine to those great unwashed masses without the good fortune to a tenuous genetic link such as I have – see Pass the Princess post if you don’t understand).
Perhaps one to the biggest non-consumption brands in the world is so well-known that I need only put up a pic for your to know who I am referring to. Most amazing is that you need never have used the product in any form but chances are you still know and have a strong opinion about it.
Yep – the Playboy bunny. Toldyah guys – scantily clad women are back! Playboy the brand is spearheaded by the octogenarian woman-aholic Hefner with such a passion it makes your head spin (and their breasts heave). Of course poor Hef is in a spot of bother this week – having been dumped by his 25-year-old fiance as they started the zimmerframe walk down the aisle (they had to start out early – Hef needs regular rests at his age and wanted to be ready for a Viagra filled wedding night). What a shock! Well…. no… not really. But was it a huge publicity stunt to help the Playboy brand? Afterall, the current issue with the “runaway bride” on the cover is hot property, and media everywhere is discussing the break up. All feels a bit cheap though doesn’t it. Playboy was always the nudey mag with class. Since the lovely girls next door left the mansion it all seems to have become a bit tawdry. Not at all the Playboy Brand we know, and love…….. Is perhaps the brand attempting to change to meet a younger market? A market that gets porn online and doesn’t read a mag for its articles……. I wonder – were they attempting to get more female customers by making Hef the poor jilted lover? Interesting isn’t it. The power of the brand.
Anyway, enough gossip. What about the Toldyah brand…… what is it?
Fun loving for sure. Entertaining. Irreverent – DEFINITELY. Young. Cutting edge. Giving power to the masses to make their own choices. Oooh – getting wayyyyyy to serious there!
Back to fun stuff – about to launch some videos and some brilliant news on how you can WIN by uploading videos – so go become a fan of Make Me Famous (click here) on Facebook ASAP
Also check out my new concept – Coming Soon….Hef’s next Top Girlfriend
c u very soon!
Yep, it’s THAT day. April 29, 2011. The day a poor commoner gets sucked into the English Monarchy, chomped up, bashed about and spat out as a Princess.
Poor, poor Kate. Her life is not one many of us would choose. I mean, meeting your Prince Charming as a reality would be cool, but that’s where the fairytale ends….. paparazzi, no private life, no popping down the street for a solitary walk to blow out the cobwebs, having to be friendly to weird politicians trying to feel you up. Gain a kilo and you’re shot, lose a kilo too much and you are accused of courting the devil. She can’t win! And yet she is a very valuable tool for the royals – another Princess Di.
Anyway, that’s the future, let’s focus on today – last night in fact, and the time I spend being sucked into wedding fever and doing what I imagine millions of others have done in the last few weeks – looked at my family history on the various Family History websites – Ancestry, Genes Reunited.
Afterall, Kate is a commoner – so there is this very slight glimmer that we, common as muck, royal watchers, may be a long lost cousin. A story to tell you friends on this wedding day “oh yes – we share the same great great great great great great great great grandfather dahhhhhhhhhhhhhhlink”!
As a digression – commoners are more likely to be related to royalty via some loopy uncle with a embarrassing penchant for emitting noxious gasses that lived in the 1300’s. Tell your friends THAT story!
Back to the point – so there I was, searching the family history. My mum was from England, so entertainment value aside, the search wasnt all a joke. And then we have the fact my nan’s maiden name was in fact Middleton, and they lived in the same general area – Yorkshire, as Kate’s family. Flicking back through my ancestors in the hope of finding a common ancestor my roadblock was David. Nope not Beckham – why is he attending the wedding BTW? David Middleton, born sometime 1842 to 1845. Who’s yah daddy David – ‘cos I cant figure it out! And you’re stopping me applying for an emergency invitation to the wedding!
Dead end for the Middletons I am afraid. David wont give up his secrets yet. Stuff the fact I am descended from Edward III (pfffft – as are about half of England I believe – nothing to be excited about). If you know who David’s parents are can you drop me a line please?
I’ll have to watch the wedding from home and marvel in the making of a princess. Chockies and champers on the couch, no corgis though. Poor Kate. I hope love can transcend everything!
Enough time not working – time to get some Toldyah stuff done.
Enjoy the fairytale. For a hilarious look at the nuptials try this