YES, yes – for my one reader, today marks a turning point – a day of pure, unadulterated excitement. Why, you ask…….. ah Mr X I can always count on you for the right response!
Today, it THE day. Unveiling the plans. With a wave of my magic wand, taaaaaah daaaaaaaaaah………its the official non-launch! Cue the fanfare, streamers and doves.
Hehe, non-launch………’cos yes, there is a live site, and yes the business model is now public (NO COPYING MSSRs BRANSON, GATES, etc etc). But it isnt actually the real site – it is a test site, so no official launch, just a little private lap dance *wink wink*
I can hear the anticipation in your sucked in breath, the inaudible muttering of get on with it…. such excitement to get to the big unveil…..patience dear reader. Modern convention means you have to get thru the ad break before you can sample the nirvana-like qualities for Toldyah in the flesh. Well, in the ether really, isn’t it.
What you are about to sample isn’t finished or even fully functioning – I talked previously about my lack of technical knowledge, and I did this myself! BTW – if you are technically challenged and want a cool website give wix.com a go – they are Aussies and it is pretty simple to do!
Well – that’s the advertising done, so on with the show – are you ready? Hold on to your undies and get ready for the ride!
LADIES AND GENTLEMEN – introducing, for your viewing pleasure: TOLDYAH……… We’ll Make Yah Famous. An entertainment hub to share your consumer experiences by video. Upload a video and we’ll do the rest. Check out the reviews, make shopping fun with mobile scanning technology. Earn rewards for tell us what you’ve bought and what you thought about it!
Check it Out – and please – send me vid’s to upload – I need them ASAP to pitch to investors next Wednesday 28 July. Keep them under a minute or so, and send as many as you like. I am setting up a YouTube channel tonight and will put the link in here as soon as I can.
Woo hoo – now the ride has really started!
Branding……..it’s one of those intangibles that can make or break a business. Imagine Nike – without the logo and saying. What about McDonalds – my 2-year-old sees those golden arches and says chippies (I am a bad mother, I know)…… or Victoria’s Secret and those saucy lingerie designs on heavenly bodies (Oh no, I’ve lost the male readers now – COME BACK guys, there are more scantily clad women later in the blog!)
Brand is everything. It tells everyone who you are, what you offer, and how you offer it. It reminds people of your offerings – a simple colour purple apparently means Cadbury chocolate (after that nasty court case anyway) whilst a ribbon device screams Coke…. Oh, wait a minute, Mmmmmmmm – chocolate.
Not just businesses and products are branded either – Paris Hilton, perhaps the biggest brand in semi-human form (Barbie can’t be completely human, too much plastic fantastic going on), Princess Diana, and now increasingly, poor cousin Kate (Duchess Catherine to those great unwashed masses without the good fortune to a tenuous genetic link such as I have – see Pass the Princess post if you don’t understand).
Perhaps one to the biggest non-consumption brands in the world is so well-known that I need only put up a pic for your to know who I am referring to. Most amazing is that you need never have used the product in any form but chances are you still know and have a strong opinion about it.
Yep – the Playboy bunny. Toldyah guys – scantily clad women are back! Playboy the brand is spearheaded by the octogenarian woman-aholic Hefner with such a passion it makes your head spin (and their breasts heave). Of course poor Hef is in a spot of bother this week – having been dumped by his 25-year-old fiance as they started the zimmerframe walk down the aisle (they had to start out early – Hef needs regular rests at his age and wanted to be ready for a Viagra filled wedding night). What a shock! Well…. no… not really. But was it a huge publicity stunt to help the Playboy brand? Afterall, the current issue with the “runaway bride” on the cover is hot property, and media everywhere is discussing the break up. All feels a bit cheap though doesn’t it. Playboy was always the nudey mag with class. Since the lovely girls next door left the mansion it all seems to have become a bit tawdry. Not at all the Playboy Brand we know, and love…….. Is perhaps the brand attempting to change to meet a younger market? A market that gets porn online and doesn’t read a mag for its articles……. I wonder – were they attempting to get more female customers by making Hef the poor jilted lover? Interesting isn’t it. The power of the brand.
Anyway, enough gossip. What about the Toldyah brand…… what is it?
Fun loving for sure. Entertaining. Irreverent – DEFINITELY. Young. Cutting edge. Giving power to the masses to make their own choices. Oooh – getting wayyyyyy to serious there!
Back to fun stuff – about to launch some videos and some brilliant news on how you can WIN by uploading videos – so go become a fan of Make Me Famous (click here) on Facebook ASAP
Also check out my new concept – Coming Soon….Hef’s next Top Girlfriend
c u very soon!
What? Why would I do that? Of course, I am assuming you are old enough to know what the clap is………check HERE if you don’t LOL.
No, it’s applause I mean. A big, rowdy acclamation that you guys are the BEST!
HUGS FOR EVERYONE
Pop open the champers, drop the net of balloons and streamers.
AT 6a.m. THIS MORNING WE TICKED OVER 1,000 VIEWS FOR THIS BLOG.
There’s a long way to go still. And many more posts to be read (if you have a topic of interest, let me know BTW). And we have launches to plan for: Toldyah website, mobile app, etc. But it’s a start!
Make Me Famous – the Facebook page is up and running…… please join it and pass on to your friends. If you know anyone who uploads videos they can link on this page to help spread the word. Let’s make people famous!
Toldyah – Facebook and Twitter pages are up and running, although on slow burn at the mo.
MEGA – has honed my pitch (more refinements to be made but am loving it right now).
Bizness Babes – has the bones of the business plan sorted – will be in a final draft at the end of today!
Things to do:
Source funding to build website and mobile phone apps
Develop and launch viral campaign
It’s getting closer now – so soon you’ll be able to say “See, I Toldyah”.
Have a BRILLIANT DAY.