Tag Archive | Coke

Show Me Your Buns

Oh yeah, come on, do it – show ’em to me.  You’re proud of ’em.  You’ve been secretly dreaming about them all week.  You spent last night lovingly touching them, feeling that firm springiness, your hands tracing that luscious curve………

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And they come in so many varieties these days!  chocolate, raspberry chocolate, white chocolate, cinnamon, orange chocolate, cranberry, strawberry, and that is not naming the slightly stranger exotic ones!

Mmmmmmmmmmmmm – hot cross buns – of course, back in my day we had just the one standard variety – buns with sultanas, and that was all we needed.  If you didn’t like dried fruit, No Buns For YOU, you were forced to slap down the same old boring dried toast for your easter Friday brekkie!  I remember the day they introduced hot cross buns without sultanas……horrified silence………what was the world coming to?  Why were they messing with all that was true and good in the world? (Lordy – managed to channel my nan there for a moment, apologies readers!).

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Variety really does abound these days, catering for everyone’s wants (rather than needs).  Want a licorice bun with durian swirl, sure!  How about a mango bun with hotdog pieces….yum, sure to be on every craving pregnant woman’s list!

The first time I heard of chocolate with chilli – I thought the chocolatier had moved to insanity land.  It isnt my fave thing, but it makes an interesting difference to have now and then.

Sometimes I think the amount of variety in life can cloud judgement, I mean, how many types of rubbish bags do you really need in life? Coloured, Scented, with or without handles, no seams, seams, reinforced, with a automatic dispenser to send deliver puffs of your fave designer perfume wafting around the room when you open the bin (joking, but dont bother rushing to the patents office, I just patented it myself) .  These bags are hidden away, they just collect the trash – do we really need designer options?

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Then again, if consumers dont have choice very bad things can happen, the Coca Cola Company can tell you all about that with new coke…….wasnt that a debacle.  Coke’s biggest ever marketing failure, based on telling consumers what they wanted rather than letting them choose.  Lessoned learnt by Coke – let the people choose (but not for Presidents – that truly is the role of big biz and their money to decide).

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Back to variety – Sunday is Happy Easter Egg Day according to Ms Bethie Boo.  She is very excited, this is her big discovery of the easter bunny.  And what a treasure trove he is hauling!  Chocky eggs, bunnies, bilbies, chicks, dinosaur eggs, cars, cartoon characters, and then we start looking at all the value add sets – egg with barbie, egg with Dora, egg with Ben Ten, and I have not started on the adult eggs (Lindt, Ferrero….yummmm)….. Hope the bunny meister has been working out at the gym!

Speaking of eggs – check this out:

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German Volker Kraft decorates a tree with 10,000 Easter eggs in his garden. They began decorating their tree for Easter in 1965 when they started with 18 individual eggs. 

Pretty cool, although I am imagining a bit of interest from local rodents and insects that might be less cool!

Well – I am off to eat come more rare peruvian mustard infused hot cross buns, and to decorate a tree.

Talk again on Chocky Sunday!

I, Toldyah

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Lay your brands on me (ode to Hugh Hefner)

Branding……..it’s one of those intangibles that can make or break a business.  Imagine Nike – without the logo and saying.  What about McDonalds – my 2-year-old sees those golden arches and says chippies (I am a bad mother, I know)…… or Victoria’s Secret  and those saucy lingerie designs on heavenly bodies (Oh no, I’ve lost the male readers now – COME BACK guys, there are more scantily clad women later in the blog!)

Brand is everything.  It tells everyone who you are, what you offer, and how you offer it.  It reminds people of your offerings – a simple colour purple apparently means Cadbury chocolate (after that nasty court case anyway) whilst a ribbon device screams Coke….  Oh, wait a minute,  Mmmmmmmm – chocolate. 

Oops – sidetracked!

Not just businesses and products are branded either – Paris Hilton, perhaps the biggest brand in semi-human form (Barbie can’t be completely human, too much plastic fantastic going on), Princess Diana, and now increasingly, poor cousin Kate (Duchess Catherine to those great unwashed masses without the good fortune to a tenuous genetic link such as I have – see Pass the Princess post if you don’t understand).

Perhaps one to the biggest non-consumption brands in the world is so well-known that I need only put up a pic for your to know who I am referring to.  Most amazing is that you need never have used the product in any form but chances are you still know and have a strong opinion about it.

Yep  – the Playboy bunny.  Toldyah guysscantily clad women are back! Playboy the brand is spearheaded by the octogenarian woman-aholic Hefner with such a passion it makes your head spin (and their breasts heave).  Of  course poor Hef is in a spot of bother this week – having been dumped by his 25-year-old fiance as they started the zimmerframe walk down the aisle (they had to start out early – Hef needs regular rests at his age and wanted to be ready for a Viagra filled wedding night).  What a shock!  Well…. no… not really.  But was it a huge publicity stunt to help the Playboy brand?  Afterall, the current issue with the “runaway bride” on the cover is  hot property, and media everywhere is discussing the break up.  All feels a bit cheap though doesn’t it.  Playboy was always the nudey mag with class.  Since the lovely girls next door left the mansion it all seems to have become a bit tawdry.  Not at all the Playboy Brand we know, and love……..   Is perhaps the brand attempting to change to meet a younger market?  A market that gets porn online and doesn’t read a mag for its articles…….  I wonder – were they attempting to get more female customers by making Hef the poor jilted lover?  Interesting isn’t it.  The power of the brand.

Anyway, enough gossip.  What about the Toldyah brand……  what is it?

Fun loving for sure. Entertaining.  Irreverent – DEFINITELY. Young.  Cutting edge.  Giving power to the masses to make their own choices. Oooh – getting wayyyyyy to serious there!

Back to fun stuff – about to launch some videos and some brilliant news on how you can WIN by uploading videos – so go become a fan of Make Me Famous (click here) on Facebook ASAP

Also check out my new conceptComing Soon….Hef’s next Top Girlfriend

c u very soon!

I, Toldyah