Lay your brands on me (ode to Hugh Hefner)
Branding……..it’s one of those intangibles that can make or break a business. Imagine Nike – without the logo and saying. What about McDonalds – my 2-year-old sees those golden arches and says chippies (I am a bad mother, I know)…… or Victoria’s Secret and those saucy lingerie designs on heavenly bodies (Oh no, I’ve lost the male readers now – COME BACK guys, there are more scantily clad women later in the blog!)
Brand is everything. It tells everyone who you are, what you offer, and how you offer it. It reminds people of your offerings – a simple colour purple apparently means Cadbury chocolate (after that nasty court case anyway) whilst a ribbon device screams Coke…. Oh, wait a minute, Mmmmmmmm – chocolate.
Not just businesses and products are branded either – Paris Hilton, perhaps the biggest brand in semi-human form (Barbie can’t be completely human, too much plastic fantastic going on), Princess Diana, and now increasingly, poor cousin Kate (Duchess Catherine to those great unwashed masses without the good fortune to a tenuous genetic link such as I have – see Pass the Princess post if you don’t understand).
Perhaps one to the biggest non-consumption brands in the world is so well-known that I need only put up a pic for your to know who I am referring to. Most amazing is that you need never have used the product in any form but chances are you still know and have a strong opinion about it.
Yep – the Playboy bunny. Toldyah guys – scantily clad women are back! Playboy the brand is spearheaded by the octogenarian woman-aholic Hefner with such a passion it makes your head spin (and their breasts heave). Of course poor Hef is in a spot of bother this week – having been dumped by his 25-year-old fiance as they started the zimmerframe walk down the aisle (they had to start out early – Hef needs regular rests at his age and wanted to be ready for a Viagra filled wedding night). What a shock! Well…. no… not really. But was it a huge publicity stunt to help the Playboy brand? Afterall, the current issue with the “runaway bride” on the cover is hot property, and media everywhere is discussing the break up. All feels a bit cheap though doesn’t it. Playboy was always the nudey mag with class. Since the lovely girls next door left the mansion it all seems to have become a bit tawdry. Not at all the Playboy Brand we know, and love…….. Is perhaps the brand attempting to change to meet a younger market? A market that gets porn online and doesn’t read a mag for its articles……. I wonder – were they attempting to get more female customers by making Hef the poor jilted lover? Interesting isn’t it. The power of the brand.
Anyway, enough gossip. What about the Toldyah brand…… what is it?
Fun loving for sure. Entertaining. Irreverent – DEFINITELY. Young. Cutting edge. Giving power to the masses to make their own choices. Oooh – getting wayyyyyy to serious there!
Back to fun stuff – about to launch some videos and some brilliant news on how you can WIN by uploading videos – so go become a fan of Make Me Famous (click here) on Facebook ASAP
Also check out my new concept – Coming Soon….Hef’s next Top Girlfriend
c u very soon!